PROJECT BRIEF

Interactive Media Lobby

The School Cinematic Arts at the University of Southern California is a well-established institution within the film and media industry. At the core of this institution is the study of storytelling which is why it has branched beyond just traditional film. As a result of this expansion into new forms of storytelling, the creation of the media and practice department. This major allows students to learn immerging forms of media making and storytelling. As a media arts and practice student, I was tasked with redesigning the current lobby space in the interactive media building using human-centered design.

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My Role

This project took place during the Fall semester of 2019. Together Haley Pike and I formed the designed team Les Patrons. I worked within this project conducting interviews, synthesizing interviews, creating a journey map and user flow, and collaborating on ideating our wireframes.

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The Challenge

This project consisted of addressing the current issues with the lobby space and its current lack of use within the building. The Media Arts and Practice Department originally used that space to demonstrate the type of work being created in the building. The large screens allowed users to delve into the history of the school, look at student work, and even play games. However, these screens were left on 24/7 and resulted in a decreased life span not only the screens but the space as well. Today the space functions primarily as a landing spot or even a hallway for students. Its original intention to give insight into the program has become obsolete due to a lack of functionality. The challenge for us was to find a way to breathe life back in the space so that once again it would serve a purpose for those entering it.

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For the full analysis and case study please visit 

https://medium.com/@andreachicago/what-is-ma-p-e8bb402354b

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